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While most early dating websites operated as simple platforms where users could freely browse and contact members, newer sites have made matchmaking technology an important value proposition. But are the lovelorn better served for it? It is therefore unclear whether profit-maximizing sites would strive for the most effective matchmaking technology, or deprioritize innovation.

For centuries, matchmaking was mostly left in the hands of parents and older relatives.

1 and private equity firm General Atlantic. NuCom is the owner of dating site eharmony, as well as Parship and Elite Partner. Adding the Meet.

With internet firms increasingly investing in new technologies and applications to make their websites attractive, social and interactive with e-store customers, less is known about the success drivers for one type of e-store, namely online dating sites. This article aims to empirically examine the effects of the two customer-focused web functions: customer self-presentation and peer-interactivity on firm-performance using data from a Chinese dating website.

The findings confirm the crucial role of self-presentation for a dating site, where it also significantly influences the level of peer-interactivity, traffic to one’s profile page, and firm performance. Yet, the effect of peer-interactivity is not evident from this sample. Overall, this study offers measures in a structural model, findings from which would help e-marketers to strategically appropriate web investments in either function for enhancing firm performance. Online dating in Western societies has formed a mature industry and competition has entered a stage where firms are increasingly targeting even smaller niche markets for customers of specific races, regions and professions for differentiation and profitability.

While online dating in Western society is merely a private matter, in China however, due to the Chinese traditional value of family line continuity and filial piety through marriage, using dating sites for seeking potential marriage partners has become a social trend. Currently, the business model for online dating sites is generally based on two key components: first, to provide an uncharged service for user registration and personal information uploading onto the site.

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Online dating firm Cupid boosted by overseas sales. Cupid finds amour with French acquisition. Cupid woos and wins new markets. Cupid embraces new dating brands. Cupid named Scotland’s fastest-growing technology firm. The site is aimed at uniformed services personnel such as firefighters, nurses, armed forces and police. The deal is the latest in a string of Cupid acquisitions which have included amour. Uniform Dating has about , registered members, and has more than doubled its subscribers over the last two years.

It draws its membership mainly from the UK, but also has local versions which were recently launched in the US, Canada and Australia. Cupid chief executive Bill Dobbie said: “We are very pleased to add a further high quality business to the Cupid family of dating sites. He added: “The acquisition further demonstrates our ongoing plan to drive earnings and shareholder value both organically and through strategic acquisitions.

It specialises in three main areas – traditional dating, casual dating and niche dating sites.

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